Peter Simpson
“I recently had a tricky hearing problem. Nicole quickly identified the problem and how to fix it. She was friendly and professional. A great experience and she went well over and above the call of duty.”
Aging is the most common natural cause of hearing loss – also known as Presbycusis.
In the UK, 71% of people over the age of 70 have a hearing loss, yet only about 40% of people who need hearing aids have them.
As we get older, degeneration in the inner ear and along the nerve pathways to the brain can impact our hearing. Hair cells in our inner ear translate the sound waves our ears collect and send electrical signals to our brain for it to interpret as recognisable sound. Because hair cells do not regenerate or regrow, any hearing loss we experience from damage to them from noise exposure, medical conditions or genetics perhaps, is permanent.
Because Presbycusis occurs gradually, many people don’t recognise the symptoms and it often takes those around them to highlight that there could be a problem that needs identifying or treating.
It’s not possible to completely prevent age related hearing loss, especially if it’s a genetic or hereditary loss, but there are certainly steps you can take in your lifestyle to reduce the risks:
Untreated hearing loss can affect your cognitive health and can increase the risk of social isolation, depression and injury-causing falls. When your ability to hear gets worse, your brain receives less stimulation that it would in normal circumstances, because it’s not working to identify different sounds and situations. Over time, this lack of brain exercise can lead to memory loss and even dementia. Find out about hearing loss and dementia.
It’s not all doom and gloom however, as age related hearing loss is highly treatable and hearing aids work well for most older adults with mild to moderate hearing loss. And for those with more severe loss, cochlear implants are an increasingly popular option.
It’s easy to find out if you’re suffering from age related hearing loss. Simply book a hearing test with our audiologist in your local independent optician’s practice.
Once your audiologist knows the level of your loss, they’ll be able to talk through your options for clearer hearing with you. Finding out you’re experiencing hearing loss and receiving treatment can rarely reverse damage, but it can:
“I recently had a tricky hearing problem. Nicole quickly identified the problem and how to fix it. She was friendly and professional. A great experience and she went well over and above the call of duty.”
“Nicole is a genius. After she ‘hoovered’ my ears for wax yesterday, I came home and listened to my astonishing hi-fi, and it was like having an upgrade. And a lot cheaper than getting a new hi-fi!!”
“Had an appointment with brogans ear testing today. Ciara was fantastic ,great sense of humour and put me at ease explaining all procedures. Great facility and information to assist my decisions. I’ll be back for regular check ups! Thanks Ciara“
“Huge thanks for a great experience when I had hearing aids fitted. Your patience, caring, and time taken with me was exceptional. Your lovely, cheeky personality made all the difference to me and put me at ease. Good to know that I can contact you anytime and very convenient to have your hearing aid clinic in my local opticians. Thank you.”
“Just had a wonderful customer service experience with your Audiologist, Ciara, in your Newry, Co Down clinic. A relatable, understanding and very professional audiologist. I will be recommending Ciara and her service far and wide. Thank you so much for a very positive experience.”
“I have tried 4 different types of hearing aids in the past, but none came close to the Starkey hearing aids Conor fitted for me. So many helpful features. I am able to listen to the TV, group conversations and converse on the phone with ease. Just a vast improvement to my everyday life. Thank you!”
“Ciara, thank you so much for your support and expertise. I will be happy to let you know how I get on and keep you posted. Your interest and commitment to what you are doing with great professionalism is beyond question. All the best in the future.“
“I am delighted to leave a review for Katie, Optometrist at BH McKeague, Ballymena. I was very unsure about choosing my hearing aids and about how these would perform better than my NHS ones. I cannot believe how good my Starkey AI bte hearing aids are. Katie had such patience, gave me very explicit instructions and I was completely confident I had chosen the right ones. Having no batteries was a big plus. I know if I have any issues Katie has assured me to get in touch at any time.“
“I expected today on my hearing test for the person to pop a device into my ears and say you’re good there is no wax or anything else they could see, but not in this case, the lady called Ciara went through my history relating to my job and what it entailed then checked my ears as I watched the screen then got me to go into a sound proof inclosure and did another test and finally got me to do a visual test on a computer screen and I am happy to say I passed and my hearing is perfect which I am delighted about and going forward Ciara was able to give advice on wearing hear protection while using power tools, if any one has concerns about their hearing just book an appointment with this lady.”
“The advice offered by True Tone was excellent. They explained everything brilliantly and put me at my ease. Importantly, they did not make me feel self-conscious about seeking advice about my hearing and convinced me. of the benefits of exploring acquiring hearing aids. I realise that there is a link to developing dementia if a person feels cut off from conversations and social interactions if they cannot hear properly. I witnessed this in my own family and wish I could have persuaded my father to explore hearing aids. Thank you True Tone and Katie and her colleagues for their great service.”